Each of us has a few favorite things in our lives: a favorite sweater, a favorite pair of jeans, a cozy blanket, and much more. Things that have grown on us over the years, things that make life more beautiful, pleasant, and joyful.
Our bras are cozy, soft, and snug – they offer a unique wearing experience – like a loving hug! They are exactly what a favorite bra should be: colorful, well-fitting, invisible, comfortable, and reliable. They are simply: "Bras to fall in love with!"
Become a Royal Lounge Lover –
Put them on & enjoy – take them off & miss them!
About us
Bras to fall in love with
That's our goal, and we dedicate every minute of our lives to this motto!
We are a new brand founded by a small group of experts who have gained experience in Asia over the past two decades, where they have co-invented and developed many new and exciting textile technologies. We offer underwires integrated into the cups, back panels without digging straps, and completely wire-free bras that fit and function up to large sizes. All of our products are extremely soft and cuddly, convey a feeling like a loving hug, and impress with their lightness, elegant shapes, and beautiful colors.
Our headquarters are in Stockdorf, and our central warehouse is in Eggenfelden, both near Munich. We also have our own development and procurement office in Hong Kong. We now sell primarily through specialist retailers in almost all European countries, and our products are also available through our online shop.